The Path less travelled


A blossoming social network, Path, has made some significant headway in the social networking scene

As anyone who knows me well has already figured out, I really like social networking. I think it’s one of the things that will come to define my generation and I’m always interested in ways to utilize social media and to do it well.

It can be an extremely powerful platform to influence and shape, as significantly more people adopt and adapt to an online social presence. Particularly in the area of youth ministry social networking is essential. There is some discussion amongst youth pastors about appropriate usage of social networking, but except for a few detractors still holding out, youth workers have largely agreed that ministry must also extend to the social network scene.

And for good reason. Social networking has this unique vantage point of a person’s life- you’re able to simultaneously see how a student interacts outside of church (if they choose to add you as a friend, as some of my students choose not to for strategic reasons) and you also get to know them better. Social media, though not a perfect representation of the whole student, allows you to glimpse perhaps a different side to your students, and allows you to get to know them better.

Beyond the ministry benefits that come with social networking it has also been incredibly effective at connecting families and friends who experience distance problems (sometimes benefits… let’s be honest here). People have become increasingly mobile in the past half a century- families are often spread all across the country now and thus are unable to connect. Social media networks like Facebook and Twitter have been able to connect these families, even at a fairly basic level, which in my opinion is one of the main reasons they have been so wildly successful. My immediate family, for instance, is spread across 3 states, sometimes reaching 4 or 5 states, so social networking helps connect us at least a little.

Enter Path- a relatively new social networking system that markets itself as an online journal. Social networking sites and corporations have had a huge problem tackling the monster that is Facebook. The problem for startups is that they have to figure out a niche that they can fill that Facebook can’t, and more importantly, won’t be able to fill. The problem that a lot of corporations face is that even if they innovate and do things well, Facebook can simply “borrow” their ideas and simply port them over into their already massive user base. This has been the way of Google Plus- they had some really great ideas, great design, and decent execution, but all it took was for Facebook to simply take their ideas and plug them into their already huge user base. What happened is that people had no motivation to change to Gplus because their network was already on Facebook.

But Path is not doing the same ole thing. They definitely use foundational social networking principles- the status update, the picture uploads, the location, the music, etc. but there’s something different about it. I just picked it up a couple days ago and I’ve already found myself using it way more than I’ve ever used Google plus. Path is unique though, in the sense that it only allows you to have up to 150 “friends” in your network, although it has been raised from 50. It is also a smartphone only platform, which although is still a niche right now, more and more people are moving to smartphones, and as user base increases, mobile phones have the unique capability to do for real what social networks have done in the virtual- connect people. With check-in systems where you can see who’s near you in real life, it allows you to connect to people within your immediate physical location.

A lot of people put Path in the same category as Instagram- primarily as a photo sharing application. Though Path definitely has some of the same capabilities like native filtering and blurring (much better than Instagram’s for the record), I don’t think that’s necessarily the best shelf to place Path on. Path 2.0, as the current platform is being called, has a unique opportunity to change things with a couple of smart marketing techniques. They’ve described themselves, almost in passing, as a mobile journal. This is where they will really succeed if they press this. Because right now, although I only have like 2 friends on Path, I find myself using it a lot. Because I use it like a JOURNAL. It functions as a catalog of what I do, so one day I know I’ll be able to look back on where I’ve been, what I’ve done, and I can track my progress through life. HOW COOL. Facebook has tried to capture some of this idea with Timeline, but they haven’t marketed it correctly as such.

But Path feels more like a personal, private journal, where I can post more intimate details. I can post family photos and videos. I can put up status updates that aren’t like my Facebook or twitter updates. I like it. It’s much cleaner than Facbeook, as Facebook is going the way of Myspace in that people are all game crazy, and ads are everywhere, and everything is getting messier. I will probably adopt it more strongly than any other new social networking site. It fits. It fills something that other networks haven’t for me.

If you haven’t checked out Path yet, try it out. It’s a free App for iOS and Android. It’s clean, it’s beautiful, it’s innovative, and it’s useful.

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